PowerGrip Logo Redesign
Overview:
PowerGrip, a brand specializing in RV electrical accessories, was originally created in the 1990s. Over the years, it has expanded its product line to include technology-integrated solutions and a strong presence on social media.
The Challenge:
The existing logo was outdated and struggled with adaptability across modern applications. It needed to be simplified for better recognition, scalability, and compatibility with digital platforms.
The Solution:
The redesigned logo retains the core colors but removes unnecessary strokes and gradients, creating a bold, modern, and versatile identity. This update aligns with the brand’s evolution, ensuring it remains recognizable and future-ready.
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